Unit 14 | Radio Production

 For this report i will be looking at the radio station KISSTORY, a national digital radio station owned by Bauer Radio as part of the KISS Network. The KISS Network is made up of  Kiss FM UK, KISSTORY and KISS FRESH which is all targeted at 15 - 34yr olds and entertains this demographic better than any other Bauer Media brand meaning is is very successful at meeting the needs of this demographic which is described as "hard-to-reach", this has made it the UK's largest multimedia brand for engaging this brand over its multiple touchpoints. This radio station is a sister station to KISS Radio and focuses on playing "old skool & anthems", essentially older songs between 1990s and late 2000s, this sets the target audience to be older teems/ younger adults (15-34) with a 60/40 female to male split but united by the common interest and ideals for loving music, especially the songs they feel nostalgia towards.  As this station is based in the UK and it is a nationa...

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Public radio stations Public radio stations are stations funded by the public through licenses and taxes, their prime objective is public service due to them being funded by the public, so they provide more informative news as a such to more radio shows. A prime example is the BBC, they have many radio stations however all of them have some form of informative content. Focusing on BBC Radio 1, the content of public radio stations include contemporary music and then news and information, this station bases its content. The target audience of BBC radio 1 is 15- 29 year olds which is considered a younger adult audience. Since it is targeted towards younger audiences it predominantly plays alternative music, most commonly songs from the charts, with only a few shows targeted towards teenagers. As this station is public funded it doesn't host competitions like a commercial station like Capital FM, this is probably since it is crowd funded and I do not believe that the public would be ha...

 entertainment - music, interviews, plays - radio 1, Capital, Radio 4 educational - the purpose of the show is to educate the listener - Radio Documentary, LBC inform - the presenter is there to inform the listener information - Weather and Traffic promote - is to promote a service or product income can be from commercial radio or public funded radio scheduling breakfast daytime drive time evening overnight structure music news weather dialogue phonons dramatisations staff and resources presenters producers other team members e.g newsreader, sports